What’s a Blink?A Blink is a recommendation made by any user. It can be anything including a person, product, place, event, service, technology or other recommendation. Blinks made by friends appear in the Feed and may be viewed by swiping sideways. Blinks made by all users may be viewed in Discover. Any user may like or comment on a Blink made by any other user. A Blink or comment made by a bad actor may be flagged by a Blinked admin and penalized. Each Blink is created by using the Blinked icon at the bottom of most screens which uses Blinked technology to automatically pull up address, suggested images, links and other information upon entering merely the name of the Blink. Users must comment on their Blink and then submit. It takes less than a few seconds to create a Blink (and no less time than posting on other widely-used social media platforms.
New Crypto-Onboarding
Upon entering the app, users may either login (existing users) or sign up (new users). New members may first enter a mobile number, followed by an option to follow other users (family, friends in their address book, as well as Blinked influencers or Publications). After choosing users to follow, they will be presented with a brief and optional onboarding video explaining the new Blinked platform, BLKD, and their Blinked wallet. After viewing the instructional video, they will have the option to set up their Blinked wallet with a Google authenticator code. Upon setting up a wallet, they will have the option to watch one final brief video with an in-depth explanation about BLKD, as outlined in the “Token Utility” of this white paper. Once users are established within the Blinked app, they may engage
THE NEW BLINKED PLATFORM
The Blinked FeedUsers may view each Blink in the Blinked Feed made by users they choose to follow including any friends, influencers, experts or publications by swiping left to right in app.
Discover
Any user may find other new users, Blinks, influencers or publications and opt to follow them in Discover. A toggle is available to view images of them all categorically and a text field is available for a more defined search.
Map/Near Me
Any user may view recommendations made by friends nearby on a map, and may select either map or list view. Filters are available to view results categorically (i.e. Food & Drink or Shopping).
Profile
User profiles are available by tapping the upper right corner of the app. Profile images and settings may be adjusted. Users may also view any recommendations made by them to date. Filter categorically to see recommendations by city or category. Other users’ profiles are available by tapping their name or
image anywhere viewed in app.
Ask
Users may “Ask” friends for a recommendation. The Ask becomes visible in the feed only. Anyone following a user may respond.
Blinked Arcade
Users may exchange Blinked Gold (BGZD). for rewards in the Blinked Arcade.
Wallet
Users may view totals of their BLKD token and BLKD Gold.
INTRODUCTION OF THE BLINKED TOKENBlinked is executing a token issuance and utility token sale under the
name Blinked Token
As described in this white paper, the Blinked token is for use on the Blinked platform, engineered to serve as the advertising and reward product itself. An advertiser, business or user purchases Blinked token, exchanges it for the performance token, Blinked Gold, and uses it to either earn within the platform or offers it to the end-user for engagement with digital advertising content. There is no other purpose of use of the Blinked token.
Blockchain will be incorporated in the distributed application software platform with the goal of
addressing transparency and validation issues in online display advertising and reviews. Existing nonblockchain solutions do not offer a trusted resource. The inherent transparency offered by the blockchain will address many of the concerns individuals have with solutions like Yelp and Facebook. BLKD token and BGZD are paramount for users, businesses and advertisers.
TOKEN ECONOMIC MODEL & STABILIZATION
This document is intended only for the person who were contacted directly by Blinked and it is not an offer to sell or a solicitation to buy any digital assets. It contains information that is confidential and privileged. If you have received this document in error, please notify the sender and delete this file.
The Blinked token is a utility token, whose value comes from its use within the Blinked network. Blinked token holders include users, advertisers, brands, businesses, and a local decentralized sales team, as well as the independently operated stabilization fund.
Blinked Users acquire Blinked Gold by engaging with advertisers or other users. Blinked Gold can be converted back to Blinked token at a predetermined rate (and subsequently converted to fiat currency), spent on purchasing goods and services with the Blinked arcade, or used within Blinked network (such as challenging other users or playing games). The Blinked network incentivizes Blinked users to be more actively engaged with advertisers and other users. The users are classified into different tiers based on their levels of engagement: regular users, featured users, expert users, master users, ambassador users, and premium users.
Advertisers, brands and businesses purchase Blinked token to identify and acquire customers that use the Blinked network, and to better understand their consumer preferences. A Blinked token deposited into the Blinked network is converted into credits called Blinked Gold. These credits are usable to sell advertisements (such as impression banners or videos), acquire loyalty programs, recommendations, or any other promotions that suits their needs - without
a centralized authority dictating the terms. The Blinked token is thus a flexible tool that allows for different marketing strategies for advertisers.
Local Advertising Sales Administrators are users who acquire Blinked token on behalf of interested businesses who wish to advertise their local or national services on Blinked. LASAs must first stake their territory to reign in their city as a LASA, meaning they may own their territory. LASA positions will be allotted based on population and geographic region, and will be promotable or demotable based on LASA performance, governed purely by the Blinked platform it self. LASAs will earn commissions as any sales team would, dictated by the governance of Blinked platform itself.
TOKEN ECONOMIC MODEL
This document is intended only for the person who were contacted directly by Blinked and it is not an offer to sell or a solicitation to buy any digital assets. It contains information that is confidential and privileged. If you have received this document in error, please notify the sender and delete this file.
The stabilization fund is digitally operated algorithmically by the Blinked platform itself to reduce the
short-term exchange rate fluctuations of Blinked token to fiat currency and to maintain the
purpose of Blinked (BLKD) token as a utility token. The stabilization fund prevents these fluctuations by
engaging clearly defined monetary rules aimed at minimizing large fluctuations in value. These rules
are intended to be neutral and transparent, in that they will not benefit any particular market
participant. While an exact mathematical algorithm is to be determined, the underlying principle
engages when the demand for Blinked token grows, the stabilization mechanism expands through small fees on Blinked system transactions. If there is a slump in demand for Blinked token due to seasonal cycles or a sudden speculative attack, the stabilization algorithm will trigger the Blinked token purchases to stimulate demand and maintain its relative price. A computerized implementation of the stabilization system increases the resilience of the system by detecting and preventing attempts to exploit the currency for illicit gain.
The interaction between network users and advertisers may result in “price discovery,” where
advertisers have an incentive to make tokens attractive to the Blinked users at the lowest price the
users are willing to accept. The give-and-take of advertisers’ supply and users’ demand provides balance to the flow of tokens in the system. As units of user rewards may have different value depending on the advertising promotion type, the value of the Blinked token can fluctuate depending on circumstances. This equilibrium price of the smart contract for a given transaction at a specific time will be a product of many things, including:
the advertiser’s budget and the reserve cost per user, the buyer’s willingness to accept rewards, how much demand there is for the advertised product or service, how many active users are in the network at a particular time. what the rewards are being used for, who is soliciting the advertisement, and the overall sentiment in the market.
TOKEN ECONOMIC MODEL
This document is intended only for the person who were contacted directly by Blinked and it is not an offer to sell or a solicitation to buy any digital assets. It contains information that is confidential and privileged. If you have received this document in error, please notify the sender and delete this file.
The supply of Blinked token is guided by the following economic rules intended to ensure stable growth in its value. At the time of the token sale, the supply of the Blinked token is fixed to a predetermined amount of 1 billion. Any new Blinked token will not be issued unless the monetary overhang (the difference between total tokens issued and the tokens in active circulation) is exhausted. After this occurs, the supply of new Blinked token increases inelastically (i.e., in limited amount that does not exceed demand for new tokens), subject to the following caps:
Revenue cap
The growth rate of the tokens should not exceed the advertising revenue growth + x%.
Inflation cap
The growth rate of the tokens should not exceed the growth in passive BG credits (i.e., BG credits never used) + the growth of BG credits spent internally + y%. These rules ensure that the supply of Blinked token expands and allows for a moderate inflation rate that creates additional revenues without resulting in erosion of the value of the token.
