MobileBridge Momentum revolutionises the marketing and loyalty paradigm.
MobileBridge blockchain based marketing automation platform rewards customers directly for theirattention, business, advocacy and insights they give to their favourite brands and retailers in the form of crypto-currency. This allows companies to directly attract, reward and engage with the customers that matter to them most, without traditional marketing intervention
The MobileBridge Momentum Platform will bring consumers two things they don’t get today; relevant marketing that is actually connected to what they care about, and a share in the value they bring to a brand or retailer.
MobileBridge Momentum is set to revolutionise the world of marketing and customer loyalty. It will redefine the way companies build and manage relationships with their customers.
MobileBridge (Zug, Switzerland) will be launching the world’s first blockchain and cryptocurrency based, marketing automation platform:
Traditional marketing methods and campaigns are often disliked by customers. They are often badly timed, lack in personalization and result in spam that mainly delivers negative value to the brand. Traditional loyalty programs repeatedly fail as consumers lack a sense of value or ownership. Point seither offer no tangible value or are difficult to spend resulting in unused points which ultimately expire and are wasted. The Momentum Platform allows companies to launch new, or convert existing programs into cryptocurrency — based marketing and rewards programs. By using the Momentum Token or launching their own branded crypto tokens on the Momentum Platform, companies can not only reward their customers in exchange for their purchases and loyalty, but also reward attention, brand advocacy and data insights, whilst giving the consumer full control of their data. Consumers will be able to easily use and enjoy their cryptocurrency reward tokens, but can also exchange their reward tokens into other branded reward tokens. For example; tokens collected while flying can be exchanged and used to enjoy a Burger meal or upgrading a rental car. Any unused tokens can be saved, traded or even gifted or donated.
The MobileBridge Momentum Platform enables companies to:
• Launch their own branded cryptocurrency–based marketing and/or reward schemes.
• Build up an excellent understanding of their customers’ behaviour.
• Connect with their customers and their friends, having meaningful conversations when it matters.
• Reward customers with crypto tokens, discounts or other incentives
• Enable consumers to collect crypto based rewards inside their local store, using mobile geo location, beacon technology and augmented reality.
Ultimately the MobileBridge Momentum Platformwill bring consumers two things they don’t get today; relevant marketing that is actually connected to what they care about,and a share in the value they bring to a brand or retailer. However, there is much more:
• Make relationships with people’s favourite brands much more enjoyable and valuable.
• Spam will be significantly reduced — Messaging and promotions will only ‘appear’ when they are relevant and part of the user experience.
• Consumers will be rewarded not just for repeat purchases but also for sharing their profile, insights and preference data, engagement, vocal support for the brand and ultimately their trust.
• Reward ‘points’ are replaced by cryptocurrency giving them real monetary value and use. Consumers can now decide where, how and when they spend their rewards.
• Personal and reward data will be stored in a secure and completely transparent way giving consumers control over what data they would like to share at all times.
By enabling companies to reach a larger percentage of their target customers much more effectively and reward them for their engagement and purchases whilst making significantly savings on their marketing budget, MobileBridge Momentum Platform and Momentum Token will significantly improve their marketing performance.
It also allows them to:
• Build user experiences that seamlessly combine their strongest online and in -store assets that perfectly match their consumers’needs.
• Shape real, long term relationships with the consumers that matter most. They can excite them and unleash their creativity to support their brand.
• Grow their target audience more accurately and quickly with the help of their best customers, saving costs.
• Increase their conversion rates and revenue through better content, personalisation and activation, enabled by tangible rewards and incentives, enhancing the customer experience.
• Measure, influence and optimise based on their targets for their return on investment (ROI).
Traditional marketing is often disliked by consumers. They often lack time, lack personalization and result in spam.
Loyalty programs repeatedly fail because consumers have less sense of value and ownership. Points do not offer true value, often expired and wasted.
In North America alone, the total value of unused points is approx. $ 100Bn. This wasted potential can be used to transform customers into a happy and active brand ambassador.Launch branded token
Enable retailers and brands to quickly launch their own token based incentive and rewards schemes.Reward customers
Provide crypto-token to customers who support your brand, for example to buy, review or notify all their friends about their new sneakers.Build a lifelong relationship
Build customer understanding in detail and use to have 1: 1 conversations that are relevant to them and their friends.Roadmap
- Q1 2017
- Removal of MobileBridge Loyalty module
- H2 2017
- Technological strategy and blockchain blue-print
- Q1 2018Moments of Token Sale
- H1 2018Infrastructure Development & Concept Proof
- Q2Functional development kick-off
- MID 2018Link blockchain for User Profile Storage
- H2 2018Reward Token Storage
- MID 2019Token Alliance
- H2 2019Mirror / Expand existing Loyalty Programs
- 2020Promotion & Store Assets
- 2020+Position of Infrastructure Loyalty
Sales Event Momentum Token
BASIC
DISTRIBUTION TOKEN
BASIC
- Supply of Total Tokens - 1,000,000,000
- Tokens for sale - 500,000,000
- Token Prices - € 0.10 (~ 0.12 USD / CHF)
DISTRIBUTION TOKEN
- 50% Token sold
- 33% MobileBridge's strategic capital stock
- 5% Long-term team retention
- 5% Third party launch fee
- 3% MobileBridge Team
- 3% bounty program
- 2% AdvisorSales Timeline
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