Siglo is the future of mobile transactions and connectivity in high-growth markets, where increased access to networks is paid for by brand sponsors. Siglo is a catalyst for digital and financial inclusion.
VALUE PROPOSITION
Siglo facilitates digital and financial inclusion in emerging markets by enabling mobile application users who use their protocols to gain value and exchange for increased mobile access and other goods and services. Users collect this value by sharing their attention and, when they choose, select data or opinion, then redeem it with mobile connectivity in the form of airtime top-up with the mobile carrier. The first application to use the Siglo protocol is called Pig.gi and monetize consensual data usage and return this revenue to 1 million registered users in Mexico and Colombia.
USE CASES
The Siglo Protocol will facilitate transactions between users, stakeholders who want to sponsor this user connectivity, and service providers such as mobile operators. More than 70% of the world's mobile phones are 'paid up front and individuals in emerging market struggles have consistent connectivity, mainly because of their high cost. On the other hand, brands and other stakeholders are willing to sponsor increased connectivity in return for user attention, consumer insights, or even brand surveys. The first application to use the protocol from day one is called Pig.gi, currently operating in Latin America with one million registered users earning prize money and spending it on top-up airtime and other digital or offline products. Most of these users have never had a traditional bank account made by mobile financial transactions prior to Pig. gi. After extensive testing and protocol development, Siglo will be open for other applications to use, with the purchase of small shares of the Siglo token.
Currently, there are 14 people left from 6 countries between the Siglo and Pig.gi teams. These include technical, commercial and sales development teams, campaign management, content editing for Pig.gi, and marketing.
Joel and Isaac Phillips were the brothers and founders of Pig.gi and Siglo. They have visited more than 50 countries, most emerging markets with prepaid connectivity. They have spent the last 3 years living and running a company with operations based in Mexico City. It is important to go beyond theory and be in the field in emerging markets to understand how users live, think, connect, and consume the internet. At the same time, working with service providers, brands, and even mom & pop stores in emerging markets is very different from the highly developed ones.
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