KhutuCrypto: Universal Marketing Company (UMC)

OPENING
Hallo all, from the title I gave you, maybe you already know it, the platform is very good, the project is familiar, even so, I will explain it below, ABOUT PLATFORM UMCfirst platform
to run paid content and create SMART ads in instant messages.

What is UMC?
The UMC platform is based on smart contracts and operates using high-speed artificial intelligence. It makes advertising in instant messenger effective, reliable and as comfortable as possible. All actions can be done quickly and easily through the easy-to-use interface.

Now, it's easy to manage ads in instant messaging for any user - individual, large company, channel owner, or experienced smm manager. No additional fees and efforts!
Universal Marketing Company is already actively growing. The first original product was the Telegram bot. At the time of ICO launch, it passes through the second part of the beta test. In parallel, the remaining components of the system are being developed.
Flexible settings, built-in analysis, manual or fully automatic mode options, paying for unnecessary commissions are not the entire list of benefits each participant received from the UMC platform.

Why UMC?
The UMC platform aggregator will be integrated into messenger and social networking such as: WhatsApp, WeChat, Facebook messenger, QQ, Kakaotalk, Viber, Snapchat, Weibo, Instagram, Vkontakte, Line, Twitter, Skype and many others.

UMC for SMM
Comprehensive statistics.
A high level of security, independence and work accelerated through the use of smart contracts
Cooperation is easier with opinion leaders (bloggers).
Ad campaign support without participation in process (when auto mode is selected)
Audience targeting according to different criteria if needed
Large coverage of targeted active audience with minimum cost
Operative feedback between process participants.
Vast opportunities for ad and community content management
Unoptimized cost optimization and control in the execution of advertising campaigns and understanding of their effectiveness
Budgeting: concludes based on previously obtained data coefficient evaluation of the effectiveness of advertising on one or another channel.

UMC for users
One entry for channel owners and advertisers, which allows significantly reduced budget time and budget to manage communications
Systematize all information that the channel owner may provide.
Maximum functionality and ease of use: the choice of the desired channel manually or automatically according to the characteristics specified by the statistics already analyzed.
App for ads.
Confirm the agreement under smart contract.
There is the function of placing ads on selected channels, in one or more, or multiple sites (in multiple messengers).
Accessibility detailed statistics of the effectiveness of posting ads: number of transitions, subscriptions, repost and so on.

One of the most important features of the UMC platform is the functionality of the SMM and its additional non-core functions.
Today we will talk about the function of the UMC platform that he did for SMM.
And in one of the following articles, we will notify you about UMC's functionality for users and notify you of additional non-core functions.

UMC platform functionality for Social Media Marketing
1. Comprehensive statistics. The most relevant data collection and analysis. Provides accurate information about important parameters for successful ad campaigns on selected sites.
2. High level of security, independence and accelerated work through the use of smart contracts.
3. Simplification of cooperation scheme with opinion leaders (bloggers). Evaluate the effectiveness of their channel before the start of an automated analysis-based ad campaign.
4. Supporting advertising campaigns without the need for direct participation in the process (when choosing an automated model).
5. Target audience segmentation (targeting) according to different criteria if needed.
6. A large range of targeted active audiences at minimum cost.
7. Operative feedback between process participants. Possibility of a flexible approach and rapid advertising strategy changes.
8. Broad opportunities for ad and community content management.
9. Continuous optimization and cost control in the execution of ad campaigns and an understanding of their possible effectiveness.
10. Budgeting: concludes based on previously obtained data evaluation of the effectiveness coefficient of advertising on one or another channel. The calculation of the average cost of the customer and the total cost management of the advertising campaign.

The volume of the advertising market: changes, trends, major players
The absolute majority of smartphone owners (83%) already own one or even several instant messengers. About half of those who have not installed it plan to do so in the future. Further development of messengers is associated with an increase in the number of smartphones. To date, this market has grown annually by 6% in discounts and 36% in dollars.
The in-courier advertising market is expanding due to an increasing number of smartphone users. But this is not the only reason. Another reason is the reduction of regular advertising on television and in other offline media. It should be noted that the emotional response to ads in messages is higher than TV ads. Emotional ad engagement is higher on smartphone (53% compared to 43% on TV). Instant messaging ads are more personalized, while TV ads are for a wider audience.
Similar Web (companies providing web analytics services, in-depth data analysis and business analysis for international companies, similarweb.com) announced that the share of instant messaging in the global market continues to grow:

WhatsApp is the most popular instant messenger in 109 countries (55.6%), including Russia, Brazil, India, Mexico, as well as in Europe, South America and Africa.
In second place is Facebook Messenger, which is popular in 49 countries. Most of its users come from Australia, Canada and the United States.
Viber messenger ranks third, becoming a leader in 15 countries. Viber is most popular among residents of Belarus, Ukraine, Moldova, Iraq, Libya, and Sri Lanka.
The Japanese Line messenger is popular in Japan, Thailand, Taiwan, and Turkmenistan. The Japanese use it on average 40 minutes a day.
WeChat is most popular in China and Bhutan.

UMC IS INNOVATION SOLUTION FOR ADOLESCENT POLICY ADVERTISED ADVERTISING:

Independent learning statistics, and simultaneously on different resources.
Take the time to choose a channel suitable for placement, discussion of conditions.
Issues with payments, including card blocking, loss of interest in conversions, commissions.
The need for self-verification of compliance with pre-approved conditions.
Possible costs to connect additional specialists: journalists, marketers.
Routine analysis of ad campaigns, generally or separately for each channel.

UMCC Token:
UMCC (Universal Marketing Company Coin) - UMC token platform (futures for advertising). This will be implemented on the Ethereum platform and the ERC-20 standard. UMCC token is
published in the amount of 500,000,000.
Token sales will take place in 3 stages:

Phase 1 - closed sales, through June, 2018, under the agreement of SAFT (Simple Agreement for Future Tokens)
Stage 2 - token pre-sale through "whitelist", until July 1, 2018
Open sales token, until August 1, 2018
Available purchasing currency is Ethereum (ETH) and Bitcoin (BTC) For participants in closed sales, forecast for a 12-month freezing token with partial quarterly defrost
The open token selling price is $ 0.1019

Soft Cap is 6 255 241 $. This corresponds to the cost amount for platform-building, functioning, promotion and development by the end of 2018, as well as to launch ICO and token output to external exchanges
Hard Cap is 22 550,000 $. This will enable UMC to fulfill its business plan for platform development before the first quarter of 2021
There are bonuses planned to participate in ICO. They account for 40% during closed sales and up to 20% during open sales
Backup of the UMC platform is required for a working system and uninterrupted permanent availability of UMCC tokens at the platform's internal exchange office. Bonuses for the Bounty program are planned to help everyone who wants to develop the project. Bounty program requirements will be published separately. We also offer Airdrop - you get a token to submit a KYC and fill in the information into the "whitelist" of the open sale. In addition, there is a two-tier referral program - a reward for attracting new investors to the UMC Project of 6% and 4% of the amount invested, for the first and second levels, each UMCC Token will be listed on at least one crypto exchange. It's supposed to be Binance.

Initial Coins Offer, ICO
From the earliest date of applying the UMCC token, the participant agrees and accepts that it is permissible to send the amounts in BTC and ETH to the Ethereum smart contracting system obtaining an appropriate equivalent at UMCC
Minimum purchase is 1 ETH
Maximum purchase is 100 ETH

At the same time, the cost of dollar-denominated contributions may vary with BTC and ETH Rates.
The price of UMCC is set in USD and varies depending on the token sales phase:
The pre-ICO price is by appointment.
The ICO price is 0.1019 USD
The main purpose of this White Paper (WP) is to provide potential UMCC token holders with the most valid and complete information available to help make weighted decisions that support participation in UMC projects.